One of the cool projects we donate our time to is TEDx Greensboro. As huge fans of the original TED, we love being able to support our local community through the organization that has inspired so many and brought life changing ideas to the world. Last week we submitted a poster for the TEDx City…
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Recently, I revisited Edelman’s Trust Barometer for 2013. It is an annual study that measures the public’s trust in different markets and industries. I encourage you to skim the study and see where your industry ranks. Then, look at your communications strategy and make sure your efforts are taking advantage of the areas where trust is…
Read MoreCoca-Cola Mini-Me (3D printing) from Gefen Team on Vimeo.
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Copywriting is as important now as it has ever been. People are bombarded with thousands of messages a day and it’s harder to send signal instead of noise to our audiences. A few weeks ago we released a framework for creating search optimized content. Today we’ll share a simple formula for copywriting that will help you sell…
Read MoreThis is a wonderful idea for content that supports a movie (Anchorman 2). Reminds me of the Richard Castle novels that support the show, Castle.
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Reaching more of the right customers is one of the greatest challenges marketers face today as consumers are bombarded with thousands of signals each day. Many people try to use technology alone to solve all of their problems, when the key is learning how to earn attention and trust. Building trust is the magic move…
Read MoreNot every video needs to have commercial quality production. If you have a great character and interesting story, your content will go far with your audience. Great idea and solid content marketing from Coalition Drum Shop on this. While this video has almost 4.5 million views in 2 weeks, it’s not the only video they’ve…
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Last week we published the SEO Copy Brief worksheet. The purpose of this type of resource is to assist in content creation best practices. Kind of like a style guide for your branding efforts, the SEO Copy Brief gives your internal team or outside partners a standards sheet for producing web content for your organization. It…
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