A (Not Too)Secret Formula For Effective Copywriting
Copywriting is as important now as it has ever been. People are bombarded with thousands of messages a day and it’s harder to send signal instead of noise to our audiences.
A few weeks ago we released a framework for creating search optimized content. Today we’ll share a simple formula for copywriting that will help you sell more, build a bigger list or any other action you want your audience to take. Try this next time to create persuasive content that works.
W + W + W + W = Action
1. What I’ve got for you
- A simple overview of what they are in for
2. What it’s going to do for you
- Focus on the benefits not the features
3. Who are you?
- Remind them who you are and that you are a lot like them.
4. What you should do next
- Here is your trusty call to action
photo credit: val.pearl