Author: David Horne
Hat Tip: Yours Truly jcp
if you can’t see the video, click here. The only part of the Academy Awards I enjoyed was this spot from jcp. This commercial was brilliantly executed. The music was big and the copy and images on point. On top of the great ad, they did an outstanding job with real-time social for the event…
Read MoreThe Innovator
The Innovator from Cineastas on Vimeo. Love this. Makes me think about the importance of craftsmanship. A true craftsman explores possibilities at the fringes. Give yourself about 5 minutes to watch the video. Then take another 10 minutes to ponder your business. How can you stir the pot and expand your imagination to solve problems?
Read MoreHat Tip: Basis Valentine’s Graphic
Hat tip to the Basis team for this well executed Valentine’s graphic. Great incorporation of their logo.
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Tis the Season (for Super Bowl Ads)
In a less than a week, hundreds of thousands of folks world-wide will be watching the big game. For us marketing types, this means another year of Super Bowl Ads. In years past, this was the big creative coming out party for brands. In the old days, you could ride a great Super Bowl spot…
Read MoreLarry Horne
If you do what’s best for the client, it will be best for the company in the long-run.
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