Hat Tip: Yours Truly jcp
if you can’t see the video, click here.
The only part of the Academy Awards I enjoyed was this spot from jcp.
This commercial was brilliantly executed. The music was big and the copy and images on point.
On top of the great ad, they did an outstanding job with real-time social for the event with timely tweets and “Dear” graphics that complimented the commercial. Paula Keller knocked it out of the park covering JC Penney’s digital efforts. You can see here article here.