Collaboration = Opportunity
Nothing creates more opportunity than collaboration.
There is an old mindset in business that cringes at the notion of sharing ideas with other businesses. It is a scarcity belief that only a finite amount of opportunities exists. People believe there is one pie of customers and if your slice is bigger than mine has to be smaller. This is not true.
The fact is nothing is for everybody but everything is for somebody. Use collaboration to help each other find the best customers and refer the rest. In this scenario, site everyone wins. Your trust value goes up and you gain more of the right customers,
Here are a few great brand collaborations to consider:
Think about your next marketing project. Is there another company you can partner with to provide a better experience and product for your customer?