It’s in the way you package it
I received the above in an email today. I’ve worked hard at growing my network on LinkedIn.com. so my initial reaction was sanctification and a little bit of pride.. Then I saw the number on the top. LinkedIn now has 200 million users, Great.
Then I did the math.
If LinkedIn has 200 Million users, they the top 5% is comprised of 10 million profiles. That means that Linkedin sent this 5% message to 10 million people.
Not so “special” if you put it that way.
Would I have had the same reaction if the message was “You’re in the top 10 Million Users on LinkedIn!”
I think not. It’s all in the way you package it.
3 thoughts on “It’s in the way you package it”
Good stuff. Keep it up. I got the same message and thought wow too. Hope all is swell on your end.
Great point Jeff!
It is no surprise that Linked Ins stock is sky rocketing. The “Top % Most Viewed Member Email Campaign” was one of the best email marketing strategies I have seen. Kudos to LI for pumping up our egos and driving tremendous traffic and conversions for their website.
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