It’s in the way you package it
I received the above in an email today. I’ve worked hard at growing my network on LinkedIn.com. so my initial reaction was sanctification and a little bit of pride.. Then I saw the number on the top. LinkedIn now has 200 million users, Great.
Then I did the math.
If LinkedIn has 200 Million users, they the top 5% is comprised of 10 million profiles. That means that Linkedin sent this 5% message to 10 million people.
Not so “special” if you put it that way.
Would I have had the same reaction if the message was “You’re in the top 10 Million Users on LinkedIn!”
I think not. It’s all in the way you package it.
Good stuff. Keep it up. I got the same message and thought wow too. Hope all is swell on your end.
-allen
Great point Jeff!
It is no surprise that Linked Ins stock is sky rocketing. The “Top % Most Viewed Member Email Campaign” was one of the best email marketing strategies I have seen. Kudos to LI for pumping up our egos and driving tremendous traffic and conversions for their website.