Every two weeks we publish a newsletter highlighting the best marketing news called the WhatUpdate. In fact, the next issue is coming out this week. If you’re interested in signing up, click here. Our goal is to save you time by giving you relevant and timely information that you can use in your business. Also included in the WhatUpdate…
Read More
Recently, I revisited Edelman’s Trust Barometer for 2013. It is an annual study that measures the public’s trust in different markets and industries. I encourage you to skim the study and see where your industry ranks. Then, look at your communications strategy and make sure your efforts are taking advantage of the areas where trust is…
Read MoreAs marketers we use different types of software to try to understand customer behaviors and experiences. One type of software that can be helpful for understanding exactly what visitors do on a website is heat mapping. Heat mapping uses code installed in the website and can see exactly where a visitor’s cursor/mouse goes on the…
Read MoreAre you speaking to people. or are you trying to impress them? The words we choose can have a big impact, or their meaning can get watered-down from overuse. Take for example the word innovative. It has a great connotation, but when overused it loses much of it’s meaning. In 2012 The Wall St. Journal…
Read More