Tom Webster talks about people making decisions based on “junk science” instead of figuring out if the data is relevant/accurate and why. I also caution you when reading studies making headlines on Mashable (or any other publication) and then changing your gameplan based on it.
Remember, they are in the selling ads and getting readers business. My uncle, a traditional Mad Man, used to teach a course at Georgia State called How to Lie With Statistics. It was all about manipulating data to tell a story that supports your belief system (sounds a lot like our journalism today). Don’t fall into this trap. Lazy marketers take things at face value without asking two important questions.
- Is this data accurate?
- How and Why does this correlate to my business?
What are your thoughts? How are you making data meaningful?
photo credit: JD Hancock