On Page SEO Guide
Courtesy of: Backlinko
SEO is a mix of on page and off page factors.
Of course Google doesn’t provide us with a manual, so information is gleamed from what Google does tell us, from tried and true practices, experimentation and research.
The above graphic is an excellent guide to the factors that we can control on the pages of our websites. It’s an excellent starting place for any website that wants to start taking SEO seriously.