How To Tell Better Stories By Watching The Winter Games

In a few weeks the Winter Games kickoff in Sochi. This means that people around the world will tune in to watch sports only care about every four years. You know why? Because we love stories. And the Olympics is as much about the story as it is about the sport.

As you get pulled into events like Bandy, Curling and Skeleton, and wonder why, it’s because of the stories behind the competitors.

Story is also why your fans and customers buy from you.

Here are three things the Winter Games will teach you about storytelling:

 

Inform:

During each event we learn about who the competitors are and what the will be doing to win gold. The viewer is taught about the sport and its uniqueness by experiencing it through the eyes of the players. This is important. The education provides context for your audience to become characters in the story.

Entertain:

Stories should be fun and entertaining. Olympic coverage achieves this with witty dialogue from the narrator, humorous follies and a dynamic soundtrack. This ensures the pacing of the story will move at a engaging speed for the audience.

Inspire:

Above all else, the Winter Games touch the hearts of its audience. In this case, the desire for all of us to chase are dreams. When your stories pull on the heart strings of your audience connections are made and experience is created.

When your stories inform, entertain, and inspire they will be memorable and your audience will develop an appetite for them.

Think about the stories you tell. What are you doing to make a connection with its audience? What are you doing to make your story memorable?