Google Pigeon Drops on Local Search Results
Local organic search is a big deal. Ranking for your keywords in the town that you offer your product or service is one of the best ways for customers to find you. To be found at what what Google calls the Zero Moment of Truth, when your potential customer needs you most, is a great…
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The Seeds that You Plant
We live in a world of instant gratification. We post a photo on Facebook and seconds later people are “liking it.” If we’re hungry or thirsty, we go to a drive-through and minutes later are enjoying a hot meal or a cold drink. There isn’t much in our world that makes us wait. We…
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The Do’s And Don’ts For Building A Successful Brand
It is easy to make business complex these days. There are so many tools at your disposal from automation to optimization. In addition, new media loves to tout the companies who catch lightning in a bottle with viral success. For every one of those, there are dozens of organizations that make progress towards long-term success…
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Don’t Be Normal, Be Amazing
What is it to be amazing? Sometimes amazing people and things come into our lives un-noticed and un-appreciated. One quick way to test whether something is amazing is to compare it to something normal. It is in the illumination of this contrast that the true greatness of amazing things, and people will shine. Maya Angelou…
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May the Fourth Be with You
Speaking of magnetic properties, what can be more attractive to a seven-year-old boy than the universe of Star Wars? I was seven when Star Wars first captured my attention and imagination, and it still has it. Many (many) years later, in a universe very close, Star Wars seems to be more alive than ever. What…
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Spring is Sprung
Winter is stifling, it forces us into tight spaces, as we walk through gray days. When Spring finally does arrive we are ready lo let loose, go a little crazy and experience the joyful exuberance of being outdoors in the sunshine, with nature walking up around us. Go a little “mad” this spring! If…
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Make It Easy
The best way to make your product sharable is to make it easy. Recently, I’ve had several conversations with organizations about campaigns, content marketing, and customer experience. It is very easy to get caught up in complex marketing plans and miss real-world opportunities. It amazes me sometimes how hard it is to get the packaging…
Read MoreLove is Magnetic
The world is full of things that we can’t see. Unseen forces propel us through life, help us, and push us toward one choice or another. Some unseen forces are created and controlled by us, like radio waves and wifi signals. Other forces are more raw and powerful. Invisible forces work on flocks of birds…
Read MoreHere’s How Football Works. Hat Tip to Fraser Davidson
A Guide To American Football from Fraser Davidson on Vimeo.
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