Reaching more of the right customers is one of the greatest challenges marketers face today as consumers are bombarded with thousands of signals each day. Many people try to use technology alone to solve all of their problems, when the key is learning how to earn attention and trust. Building trust is the magic move…
Read MoreNot every video needs to have commercial quality production. If you have a great character and interesting story, your content will go far with your audience. Great idea and solid content marketing from Coalition Drum Shop on this. While this video has almost 4.5 million views in 2 weeks, it’s not the only video they’ve…
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Last week we published the SEO Copy Brief worksheet. The purpose of this type of resource is to assist in content creation best practices. Kind of like a style guide for your branding efforts, the SEO Copy Brief gives your internal team or outside partners a standards sheet for producing web content for your organization. It…
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Nothing creates more opportunity than collaboration. There is an old mindset in business that cringes at the notion of sharing ideas with other businesses. It is a scarcity belief that only a finite amount of opportunities exists. People believe there is one pie of customers and if your slice is bigger than mine has to be smaller. This…
Read MoreThis week’s hat tip goes to Allesandro Della Bella. Beautiful cinematography. Enjoy. Be inspired.
Read MoreAs marketers we use different types of software to try to understand customer behaviors and experiences. One type of software that can be helpful for understanding exactly what visitors do on a website is heat mapping. Heat mapping uses code installed in the website and can see exactly where a visitor’s cursor/mouse goes on the…
Read MoreThis week’s hat tip goes to BreakFastNY. I love everything these guys do. Their newest, Points, is no exception.
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Nice play by the Golf Channel to capture the social media buzz around the US Open Golf Tournament. The page pulls in social media content from Twitter, Facebook and Instagram. You can follow trending topics, check out tweets from players and see who’s trending.
Read MoreI wouldn’t consider Magnetic a true agile marketing shop. However, we use a lot of agile principles in executing marketing programs for our clients. This is an example of how we might work on a project. Each iteration allows us to focus on making an impact, while learning and staying nimble enough adapt to changing…
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